Sweden’s The Embassy has a new single out today, but your chances of getting your hands on a copy is very, very small. Their new single “You tend to forget” is released on a 12” vinyl single record, and there exists only 6 copies, – 3 for sale and 3 owned by the artists. Your only chance of getting one of these, is by participating in an Ebay auction, and you can follow or participate here: www.srvc.se . The cover is made with pigmented ink print on paper, and the artist behind the artwork is Carl Hammoud (see the image above).
So, why do they do it this way? Ola Borgström from Embassy’s label Service says this in a statement (my translation…):
Total inflation reigns within today’s pop music since it is copied and distributed unlimited through computer duplication. In the light of this fact, Service will now release The Embassy’s new single "You Tend To Forget" on a 12" vinyl in three copies, with artwork by Carl Hammoud.
The bids started on 0,50$, and at the time of writing, there are 23 bids and the highest is on 91$…
A creative way of making money, a good way to make an opinion or just a childish promo stunt? What do you think?
It’s a pretty cool statement!