Frozy describe themselves as a transcontinental ‘dream-pop slumber-party’ based in Brighton, New York & Amsterdam. They continue to record and tour together whenever possible, and now they have done exactly that, with great results.
Their new album “Lesser Pop” is out 16 October (vinyl/digital) on Odd Box Records, and although the song they have featured on their Bandcamp (“Hang Up”) didn’t make my heart beat much faster, the rest of the album definitely did. Songs like “Ferris Wheel”, “You Did”, “Cardinals” and others are brilliant lo-fi popsongs with a really nice, relaxed atmosphere and beautiful, simple guitars that are moving around, making carefree little melodies on their own.
There are lots of stories on this album, sometimes told in just the few repeated words they need, and other times they demand more of your attention and suddenly you find yourself taken to another place, like on “Cardinals”, where I felt that I was on the roof with them, staring at the sun. Beautiful.
If you like lo-fi bittersweet indiepop with good lyrics and great melodies, then this album is something you should check out. I am very glad I did.